Simply Pleasure is the retail chain owned by the parent and sex toys distribution company, ABS Holdings. ABS Holdings is the largest sex toys distributor in the UK.

ABS Holdings and therefore Simply Pleasure is actually a family business that has been running for many years, stretching back through several generations. The origins of ABS Holdings came to be, when owner Tim Henning's grandfather invented the formula for TCP. A manufacturing chemist, his company had a lot of contact with herbalists who also sold medical aids and appliances for the disabled.